First I'll tell you why moe fits in to the kawaii genre. Kawaii means cute, and that's what it is; cute. But moe characters are cute for a different reason. These characters are mature girls with giant, shiny eyes. They have the biggest eyes in all of anime! When you look at the pictures, you will see how cute they are.
You may be wondering if moe is just another term for shojo. I can proudly tell you that it's not. Like I said earlier, moes have matured figures like an adult, while shojos look more like teenagers. Also, shojos have 'average sized eyes'. They are shiny, but smaller than moe eyes.
What did I tell you. Cute, right?
You may recognize this
girl from my previous entry.
She is kawaii!